Clooci Creative won the Best Retail Packaging Innovation award for this packaging design for Appy Food & Drinks at the World Juice Awards 2013.
Appy Food and Drinks is a new brand launching a range of Nickelodeon licensed kids juice drinks. Clooci Creative fulfilled Appy's requirement to use an innovative augmented reality packaging in the shape of Tetra Pak cartons. These allow users to scan props on the back of the packaging with a smartphone to then be used on the Appy Drinks App. This interactive feature on the juice drinks packaging is the first of its kind in Europe. Clooci Creative also designed all branding and marketing materials for the company to give Appy a unique brand identity.