Appy Food and Drinks Co. is a new brand launching a range of Nickelodeon licensed milkshakes and drinks. Clooci Creative fulfilled Appy's requirement to use an innovative augment reality packaging in the shape of Tetra Pak cartons. These allow users to scan props on the back of the packaging with a smartphone to then be used on the Appy Drinks App. This interactive feature on the packaging is the first of its kind in Europe. Clooci Creative also designed all branding and marketing materials for the company to give Appy a unique brand identity.